Brisbane 2032 challenges mega-city Olympics

Brisbane 2032 could become a global model for how mid-sized regions host Olympic and Paralympic Games, shifting the event away from the mega-cities that have dominated recent decades, according to a new book by University of Sunshine Coast sports journalism academic Dr Peter English.

However, Dr English warns that success is far from guaranteed. “That’s only if Brisbane gets it right,” says the University of the Sunshine Coast senior lecturer. “If it doesn’t, Brisbane risks repeating the mistakes of Tokyo and Rio de Janeiro—losing money, damaging the Olympic movement and fuelling negative sentiment among local communities.”

Despite the risks, Dr English believes the Brisbane Games will mark a turning point regardless of the outcome. “Either way, Brisbane 2032 represents the dawn of a new era for the Olympics,” he says.

In his book Olympic Outliers, Dr English notes that Atlanta in 1996 was the last host city comparable to Brisbane in size, geography and international profile. This makes the 2032 Games a significant gamble for both the International Olympic Committee and the region, particularly following stadium delays and changes in state government.

The decision to spread events across South East Queensland for sustainability also sets Brisbane apart, although plans have evolved, with new athletics and swimming stadiums now proposed in Brisbane itself.

Olympic Outliers examines the risks and opportunities of the 2032 Games through a historical and forward-looking lens. Dr English also serves on the Sunshine Coast Legacy Plan Community Reference Group.