Crest Marketing co-owner, Naomi Pearce takes on the role as chamber president
By Kirra Livingstone
The Glasshouse Country Chamber of Commerce elected a new executive committee on Wednesday, July 23, with Crest Marketing owner Naomi Pearce endorsed as the organisation’s new president.
The leadership shake-up follows the earlier announcement by outgoing president Tamara Hazelden that key roles – including president, vice president and secretary – would become vacant.
Ms Pearce was elected president, while GC&M News advertising sales representative Lewis Kwarcianyi was appointed vice president. Pine Property Partners director Bailey Sims will serve as secretary.
Ms Pearce told GC&M News her motivation to nominate stemmed from a deep commitment to the region. “I’ve been involved in the chamber previously, and I think for me I am very passionate about community, I’m very community focused,” she said. “Having four children and a husband who’s also very connected in the community, I guess I’ve seen firsthand the challenges not just from the business community, but as part of the wider community too.”
Ms Pearce said her immediate focus would be on uniting the new committee. “Short term initially it’s very much just getting the new committee together, and getting in alignment in where we want to head together as a committee,” she said.
“Short to medium goals is really just connecting with the community and understanding their needs and desires and offering that helping hand. We want to advocate for the business community, and develop a great, solid strategic action plan that will guide our decision making.”
With more than 20 years’ experience running small businesses – from photography to holistic food coaching – Ms Pearce now co-owns Crest Marketing with Lauren Wheeley. “I’ve worked as a sole trader for a long time now, so I have a lot of insight on the challenges that we can face, and how it can be a bit of a lonely journey,” she said. “I’m very much enjoying my role at Crest Marketing now and having that team that really supports each other really well, makes things easier. I’ve had a bit of a journey from owning my first small business to where I am now.”
She said her background in marketing would help inform her leadership. “In terms of being in a leadership role, similar to Crest Marketing I get to put my strategic thinking hat on,” she said. “Coming from that marketing background, the strengths I could bring to the team is having a strategic vision for the chamber. I think really being able to work collectively as a team and empowering, not just the individuals, to be able to work to achieve successful outcomes for businesses.”
