The Herd Biltong; a successful Aura business
SUNSHINE Coast business The Herd Biltong continues to expand from its Aura-based premises, supplying premium handcrafted biltong across the Coast and nationwide through online sales.
Founded in 2016 by Jared Abrahamse and Olivia Barbato, the company has grown from a small operation into a well-established enterprise with a loyal customer base and expanding distribution network. Operating from its factory and retail store in the Stockland Aura suburb of Baringa, The Herd Biltong has become a go-to for preservative-free, high-protein snacks.
For Mr. Abrahamse, the business is more than just a commercial venture — it’s a personal connection to his South African heritage.
“Biltong is a very traditional South African snack; it’s the equivalent of a meat pie or sausage roll here in Australia and it’s what you’d take to the cricket or the footy,” Mr. Abrahamse said.
Recognising the demand for high-quality biltong, Jared and Olivia saw Aura as the ideal location to establish and grow their business.
“When we looked at Stockland’s masterplan, we saw incredible growth potential for The Herd Biltong, so moving to Aura was a no-brainer,” Mr. Abrahamse said. “We knew that the population was going to increase dramatically, and the community here has been so welcoming.”
Stockland Development Director Josh Sondergeld said it’s been great to see The Herd Biltong grow at Aura.
“Aura is a vibrant and connected community, creating an environment that supports local business and entrepreneurs – whether that be through our retail and neighbourhood centres or our regular community markets,” Mr Sondergeld said.
“Local businesses like The Herd Biltong not only offer great products, they also contribute to that sense of community and belonging that Aura is known for.”
With a growing regional presence and a thriving online store, The Herd Biltong is an example of the success that Aura-based businesses can achieve. Customers can visit their retail store in Baringa, find them at local markets on the Sunshine Coast, or order online for national delivery.
Visit www.theherdbiltong.com.au for more information.
