First Nations tourism event lineup revealed
THE growing demand for cultural tourism, and the opportunity it presents ahead of Brisbane 2032, will take centre stage at Destination IQ, Queensland’s annual First Nations tourism conference. Hosted by the Queensland Tourism Industry Council (QTIC) on Wednesday 12 November at the Brisbane Convention and Exhibition Centre, the event invites all tourism operators, businesses, and stakeholders eager to engage with one of the fastest-growing sectors in global tourism.
As Queensland prepares to welcome visitors ahead of Brisbane 2032, experts say the appetite for cultural tourism will only increase, with more travellers incorporating Indigenous experiences into their itineraries. QTIC Chief Executive Officer Natassia Wheeler said now is the time for industry to engage with First Nations tourism.
“Destination IQ is about shared learning, respect and partnership,” Wheeler said. “It’s a space for the entire industry to come together and explore how we can grow meaningful cultural tourism across Queensland.”
This year’s program includes keynote addresses, panels, Q&A sessions and networking designed to inspire collaboration and highlight opportunities in cultural tourism. Highlights include a keynote from George Rose, CEO of No Limit Boxing, and a youth panel, Curating the Experiences of Tomorrow, featuring emerging cultural leaders.
The Culture in Demand panel will explore how cultural tourism drives business growth, featuring Simon Thornalley, founder of Saltwater Eco Tours. “There’s a clear and growing appetite for authentic, story-driven experiences that connect people to place and culture,” Thornalley said.
Global operator Intrepid Travel will also attend. Managing Director ANZ Brett Mitchell said, “As a company built on connection and responsible travel, we’re committed to growing and promoting authentic Indigenous experiences.”
Destination IQ 2025 is delivered by QTIC in partnership with the Queensland First Nations Tourism Council, with support from the NIAA and Queensland Government. Tickets are available at qtic.com.au/tourism-week.