A SHIFT towards closer-to-home travel is creating new opportunities for regions like Glasshouse Country, according to insights shared at a recent tourism industry event.
Members of the Glasshouse Country Chamber of Commerce (pictured below) attended Visit Sunshine Coast’s April networking event, which brought together operators, suppliers and stakeholders.
VSC Chief executive Matt Stoeckel said rising fuel costs and availability were influencing travel decisions, but not stopping demand.
“People aren’t stopping travel, they’re just getting a bit smarter about it,” he said. “They’re choosing destinations closer to home that are easier to get to.”
The trend is expected to benefit the Sunshine Coast, particularly from South East Queensland visitors, boosting potential spend for local businesses.