PURE Gold Pineapples has launched its ‘If you grow ‘em, know ‘em’ campaign in support of the McGrath Foundation.
The campaign is a tongue-in-cheek message designed to put a fun spin on a very serious message about the importance of breast awareness.
It will be backed by a fundraising initiative to help fund McGrath breast care nurses who support those experiencing breast cancer and their families across Australia. Pure Gold Pineapples will sell special pines throughout summer with a portion of sales going to the McGrath Foundation.
About three quarters of the Foundation’s McGrath breast care nurses are located in regional and rural Australia.
“Being a regionally located business we understand the additional challenges faced by breast cancer patients living in remote and rural areas and we want to help ensure that all patients, regardless of where they live, can access the care they need,” Anthony Dobson, general manager of Tropical Pines, said.
Many people have been affected by breast cancer and know all too well the significant impact this has on Australian families, including Beerwah pineapple farmer Ian Fullerton, whose sister Roslyn Allison (nee Fullerton) died from breast cancer in September this year.
Ian said Roslyn had been diagnosed with breast cancer 18 months before losing her battle had lived in Rockhampton for many years.
Having grown up in our local community, she attended Beerwah State School before going on to Caboolture High many locals would remember her.
“Everyone across the Pure Gold organisation from the growers to the office staff are passionate about supporting McGrath breast care nurses,” Anthony said.
Tracy Bevan, McGrath Foundation ambassador and director, said that at the McGrath Foundation “we say, ‘if you grow ‘em, know ‘em’”.
“We encourage women (and men) to learn how to check your breasts and, most importantly, to seek medical attention if you notice anything unusual,” Tracy said.
“Early detection of breast cancer while it is still small and confined to the breast provides the best chance for treatment to be effective. It’s so important that if you find a lump or notice any changes to your breasts that you seek medical attention straight away.
“We are so grateful to Pure Gold Pineapples for helping us share this important message while also helping fund McGrath breast care nurses.
“Breast cancer is the most diagnosed cancer in Queensland women and with one in seven women in Australia being diagnosed before the age of and with one in seven women in Australia 1 being diagnosed before the age of 85 our nurses are more important than ever,” Tracy said.
Pure Gold Pineapples that proudly support the McGrath Foundation are now available at all major supermarkets.
Tropical Pines is committed to raising much-needed funds to help ensure no one goes through breast cancer without the care of a McGrath breast care nurse.
The year-long fundraising activities include everything from the donation of a percentage of sales, through to local sporting events such as Pink Stumps Day cricket matches to be hosted by growers in both Central Queensland and the Sunshine Coast in February.
If you’d like to learn more about how to be breast aware, visit www.mcgrathfoundation.com.au/breastawareness
To make a donation to the McGrath Foundation or to find other ways you can help make a difference visit