Rebranding a company can be risky, but sometimes a necessary move to ensure the success of the business.
Richard and Jane Barrett made this bold decision a few weeks ago, rebranding their Beerwah company from Borderless Accounting to Solution Driven.
The reason behind it? It guarantees there is no confusion regarding their services.
Solution Driven offers bookkeeping, BAS and payroll services, aiming to “provide bookkeeping services to people who need solutions”. According to owner Richard, the issue the company’s former name had was people thinking they were only tax agents, thanks to the word association of ‘accounting’ with tax.
While Richard has been an accountant for over 20 years, he is not a tax agent, he is a BAS agent.
The UK-born, Beerwah local said he wanted to remove anything associated with accounting from the business, including the name, to ensure no more clients had to be turned away. And because they have recently chosen to expand their services by becoming a distributor for Safe Soda.
“We watched a speaker talk about rebranding and then at three in the morning my wife and I woke up and both realised that’s what we need to do,” he recalls.
Richard said the focus on bookkeeping came from a need for good, qualified bookkeepers that understood the law and numbers.
The company also works exclusively with Xero, the most popular accounting software program in Australia.
After moving to Australia in 2013, the family moved with their established business to the Sunshine Coast in April 2021 to escape the constant lockdowns happening down south.
After looking far and wide on the coast, they eventually settled in Beerwah, where they have quickly become a strong part of the community.
If you need someone to help with your bookkeeping and payroll you can contact Richard at 0435 877 802 or richard@solutiondriven.net.au. You are also welcome to stop by their shop at 11/21 Peachester Rd, Beerwah for any inquiries as long as they don’t relate to tax returns, but they do know a couple of good ones.