Celebrating a half century of superb service
By Naomi Pearce
When Mountain View Poultry was established in 1975, it built on a family farming legacy in the Glasshouse Mountains that stretched back to the early 1900s. What began with Joseph Elks and Albert Sudlow growing strawberries and pineapples in Beerwah soon evolved into poultry farming, and eventually into Mountain View Poultry, a name that has now stood for 50 years of trusted local supply in South East Queensland.
Half a century on, Mountain View Poultry has become a cornerstone of the region’s food chain, known for supplying fresh, locally grown poultry to butchers, retailers and distributors across the Sunshine Coast and Moreton Bay regions.
For managing director John Elks, the anniversary is also a family milestone. “In 1913 my grandfather started a poultry business in Beerwah. My father took it on in 1958, and I grew up in it,” he recalls. “We collected eggs, we shovelled manure, we did everything. Watching the business grow from those early days to now is something I’m very proud of.”
From its earliest years, Mountain View focused on doing the basics well, showing up on time, maintaining quality, and listening to what customers needed. That ethos helped the business grow steadily, and it continues to guide its approach today.
Manager Katrina Pierantozzi says it’s not just about the poultry. “It’s a community feel,” she explains. “We work like a family, and that flows on to our customers. You’re not just another number to us.”
That family culture has translated into loyalty, both among long-serving staff and customers who have stuck with Mountain View for decades.
But while the anniversary is a chance to reflect, both John and Katrina are clear that the business is looking forward. “Fifty years means stability,” Katrina says, “but it also means change. For a business to stay here and keep growing, it has to evolve.”
Part of that future is about keeping supply local. “We’ve grown a huge amount in local supply,” John explains. “There are more people in the area wanting to support local businesses, and we’re proud to support them. With new technology and new ways of working, I think we can become even stronger.”
After five decades, Mountain View Poultry remains committed to the same values it started with: consistency, local focus and partnership. And above all, gratitude. “As we celebrate 50 years, I’d like to say a massive thank you to our customers, staff, and of course our community”, John says. “They’re the reason we’ve made it this far.”
Scan the QR code below to watch our 50th birthday video and celebrate with us.