Earthy Birth innovation goes viral
By Lewis Kwarcianyi
THE harder you work, the luckier you get!
That adage couldn’t be truer for the hinterland’s Rosie and Dan Parton who last week had one of their innovative Earthy Birth pools go viral thanks to celebrity couple Lauren Brant and Barry Hall.
The TV personality and AFL legend posted a number of pictures following their home birth of son, Clay.
The pictures prompted strong online discussions, and in an exciting turn of events, Beerwah-based company Earthy Birth was the supplier of the birth pool seen in the viral image.
Earthy Birth founder, Rosie Parton, told GC&M News it was a surreal feeling to see their product featured in such a big and trending story across the country.
“We were really excited and proud to see one of our pools used by celebrities,” she said.
“We’ve poured so much time, money, effort and love into this business and we’re really hoping this exposure helps it to flourish”.
Rosie and her husband Dan, launched Earthy Birth in 2023 with a mission to revolutionise the home birth industry.
After speaking to hundreds of women through her study and work as a birth doula, Rosie said a common issue had been literally staring them in the face the entire time: the pools were blue.
The entrepreneurial couple set about redesigning the pools with the main development being the modern and natural cream colour to help complement the home birth environment.
“Inflatable birth pools have always been blue as it is apparently a calming colour, but the women I spoke to have unanimously given the feedback that the blue feels very medicalised and is just plain ugly”. Rosie continued, saying that the growing interest in birth photography “as well as posting birth photos and videos online, means people want it to look nice!”.
“The beautiful neutral colour of our pools means they look great in any home, whether it’s a white minimalist house, or an Earthy hippy style home,” Rosie said.
Rosie explained it took months of research and development to manufacture the innovative pool design, and now they run the e-commerce business from their property while home-schooling their four kids.
They are excited that home-birth is becoming more popular and are “thrilled the Sunshine Coast University Hospital is starting a home birthing program, which is a great starting point to make home birth more accessible”.