Marketing campaign to boost local tourism

Once-in-a-lifetime prizes, holiday deals and cut-price airfares will be on offer as Queensland launches a national and international marketing campaign to rebuild of the state’s tourism industry.

Premier Annastacia Palaszczuk said supporting the state’s tourism industry to rebuild was an important part of the government’s COVID-19 Economic Recovery Plan.

“Thanks to the way Queenslanders have responded to this pandemic, our economy is roaring back to life. And we’re leading the nation in jobs created since the start of the pandemic,” she said.

The $5.2 million “Great Queensland Getaway” campaign is the state government’s first national tourism campaign in more than 18 months.