AUSTRALIA Post will deliver four million prepaid Connection Postcards nationwide this year as Beyond Blue marks 25 years of supporting Australians’ mental health, with the initiative reaching a cumulative 25 million postcards since launching in 2021.
Queensland households will receive 824,599 postcards, as rising cost-of-living pressures continue to intensify stress across regional and rural communities.
Research shows one in three Australians report loneliness is causing distress, while only one in three feel a sense of belonging in their local community, a decline from previous years.
For the seven million Australians living outside metropolitan areas, loneliness and isolation are more pronounced, according to the research.
The Connection Postcards campaign, delivered by Australia Post in partnership with Beyond Blue, encourages Australians to send handwritten messages to friends and family as a simple act of connection.
Beyond Blue CEO Georgie Harman AO said staying connected is vital for mental health, particularly in regional and rural areas where loneliness is more pronounced.
“The Connection Postcards are a simple and meaningful way for people to reach out, start a conversation, and remind someone they’re thinking of them,” she said.
Australians can access postcards at participating Post Offices or online via the campaign page, alongside mental health resources and Beyond Blue’s 24/7 support services, aimed at encouraging everyday human connection across communities nationwide.
