Queensland is Bluey’s World for Real Life

TOURISM and Events Queensland (TEQ) has launched its largest tourism campaign in over a decade, marketing Queensland as “Bluey’s world, for real life.”
The campaign, inspired by the globally popular children’s show Bluey, aims to attract international visitors to experience the Queensland lifestyle depicted in the show.
Tourism representatives and community groups across Queensland will attempt to set a world record for the largest Keepy Uppy game, inspired by Bluey’s favourite game, involving a giant red ball and spanning nearly 2,000 km. The campaign, a collaboration between TEQ and BBC Studios, includes exclusive deals from Qantas Group, Expedia Group, Flight Centre Travel Group, and Accor Group.
It features a significant local and international publicity blitz expected to reach millions in key markets, including Australia, New Zealand, the US, UK, Japan, and Singapore.
A major advertising campaign will also run across various media platforms in Australia and NZ. The television ad stars Australia Zoo’s Robert Irwin.
TEQ is also offering a 12-night Queensland holiday giveaway, including a special experience at the Bluey’s World Brisbane launch. queensland.com/blueysworld