EVENT organisers on the Sunshine Coast can now apply for funding through a special program aimed at nurturing emerging events.
Applications for Round 2 of the Emerging Events category under the Sunshine Coast Council’s Major Event Sponsorship Program are open until August 20.
The first round of funding supported events such as the Sunshine Coast Chamber Music Festival and SHOWFEST, which celebrated the region’s burgeoning film and TV industry.
Upcoming events benefiting from this programme include the Australian Wearable Art Festival and The Rangebow Festival.
Wayne Parcell, Director of the Rangebow Festival, said participation in the Emerging Events program allowed organisers to focus on increasing attendance.
He also highlighted the importance of the funds in marketing the event beyond the local area.
Councillor Joe Natoli, who oversees the economy portfolio for the Sunshine Coast Council, likened the emerging events category to seed funding, crucial for navigating the dynamic events landscape.
“The Sunshine Coast aims to be recognised as Australia’s premier regional events destination,” Cr Natoli stated.
“To achieve this, we must cultivate existing initiatives, especially those with potential to grow their audience.
“While we have a strong portfolio of mass participation sporting events, it’s essential to support more arts and cultural events to offer a diverse calendar for locals and visitors.”
The Sunshine Coast Events Industry Association (SCEIA) is also collaborating with and supporting local event organisers and suppliers.
The Sunshine Coast Council’s Major Events Strategy 2018-2028, refreshed in 2023, outlines an action plan to ensure major events contribute to the vision of the region being Australia’s most sustainable, healthy, smart, and creative. The strategy also aims to enhance the regional economy to $33 billion by 2033 and create 100,000 high-value jobs.
