A PROPOSED $15 million redevelopment and extensive rebrand are set to transform one of the Glass House region’s oldest community venues, with Club Glass House officially relaunching as Glass House Local.
The new identity was unveiled Wednesday, May 20, as venue operators outlined ambitious plans to expand the long-running club into a modern community and entertainment hub while preserving its local character and history.
Owned and operated by not-for-profit community club organisation CSC Group, the rebrand is aimed at strengthening the venue’s connection to the region while positioning it for future growth.
CSC Group chief executive officer Craig Thomas said the new name reflected both the venue’s heritage and its vision for the future.
“Glass House Local represents far more than a name change – it reflects who we are, who we’ve always been, and where we are heading,” Mr Thomas said. “We wanted to create a brand that truly captures the character of the region and the people who make this place so special.
“It’s humble, welcoming, connected and full of heart. Whether you’re a longtime local, visiting the area, or stepping through the doors for the very first time, Glass House Local is a place where everyone belongs.”
Known affectionately as “The Glassie”, the venue has been part of the community for generations, evolving from the historic Glasshouse Country Bowls Club established in 1936.
Its future was secured earlier this year following its amalgamation with CSC Group after a period of financial uncertainty, ensuring the club remained operational and continued to invest in the local community.
Since joining the group, the venue has already undergone upgrades including furniture replacement and improved carpark lighting.
Further plans are now being developed for a major redevelopment expected to significantly expand the club’s facilities and services.
Concept plans include expanded dining options, entertainment spaces, a children’s playground and upgraded facilities for the local bowls community.
The redevelopment is also expected to create more than 50 local jobs.
Mr Thomas said Glass House Local would continue supporting local sporting clubs, charities and community initiatives, including the longstanding Morris House Christmas Toy Drive.