More than 500 Queensland tourism experiences and accommodation deals will be on offer as part of Tourism and Events Queensland’s (TEQ) latest campaign, Unmissable Holiday Deals.
The seven-week marketing blitz across Australia and New Zealand aims to maintain Queensland’s dominance in the domestic tourism market, with promotions running across social media, digital display, broadcast video on demand, YouTube, radio, and a major print media partnership.
The campaign highlights discounted stays, exclusive offers, and family-friendly incentives, including kids staying and eating free. Deals include a week in the Whitsundays for $999, two-for-one Queensland Rail tickets, and 30 per cent off Gold Coast Aqua Super Passes.
TEQ has partnered with major travel brands—including Air New Zealand, Webjet, Jetstar, Wotif, Helloworld, House of Travel, Bonza, Luxury Escapes, and My Queensland—to offer competitive holiday packages and airfare deals designed to drive bookings.
Tourism Minister Michael Healy said the campaign would provide a much-needed boost to the state’s tourism sector.
“These amazing deals couldn’t come at a better time to help families with cost-of-living pressures while ensuring our operators across the state get the visitation they need,” Mr Healy said.
“Whether it’s four nights for the price of three at the Crocodile Hunter Lodge, saving $130 on a Lady Musgrave experience, or kids staying and eating free at Kingfisher Bay Resort, these offers won’t last long.
“We need more visitors exploring our regions after recent severe weather events, and this campaign will be a huge boost to Queensland’s visitor economy and the 200,000-plus Queenslanders whose jobs rely on tourism.”
TEQ CEO Patricia O’Callaghan said Queensland remained Australia’s most sought-after holiday destination.
“With more than 500 deals available, there’s never been a better time to experience a Queensland getaway,” she said.
“Our industry needs bookings after a tough start to the year, and this campaign will help turn holiday dreams into reality.”
Queensland’s top deals
- The Crocodile Hunter Lodge – Stay four nights, pay for three
- Scales and Tails SEA LIFE Sunshine Coast + Wildlife HQ – 20 per cent off
- Paradise Country – Breakfast with the Koalas from $69
- Vista Holiday Apartments – A week in the Whitsundays for $999
- Peppers Broadbeach – 15 per cent off a three-night stay
- Treasury Brisbane – 20 per cent off stays plus a $50 dining credit
- Lady Musgrave Experience – Save $130 on a family pass
- GC Aqua Park – 30 per cent off a super pass
- Tropic Wings Cairns tours – Up to 20 per cent off
- Billy Tea Safaris – Save $65 on a two-day Rainforest and Outback package
- RACV Noosa Resort – Stay longer and save up to 20 per cent
- K’gari Beach Resort – Three-night stay with $1 ferry transfers and $1 buffet breakfasts
- Queensland Rail Travel – Two-for-one tickets
- Kingfisher Bay Resort – Kids stay and eat free
- Carnarvon Gorge Wilderness Lodge – Stay four nights, pay for three
- NRMA Agnes Water Holiday Park – Stay three nights and get 30 per cent off
- Cape Hillsborough Nature Tourist Park – Save up to 30 per cent
- Eromanga Natural History Museum – One- or two-night dinosaur insiders package
More deals will be added throughout the campaign at queensland.com/unmissabledeals.
Tourism contributes $33.2 billion to Queensland’s economy, supporting one in 12 jobs across the state. The Unmissable Holiday Deals campaign follows a series of initiatives rolled out earlier this year, including sales with Qantas and Jetstar, the sell-out GC SummerFUNds initiative, and the Cairns Tropical Dollars program.
