Tourists put sustainability on their bucket list

New research show the majority of Australian travellers want to travel more sustainably over the coming 12 months. 

The research from show while 73 per cent of travellers said that sustainable travel is important to them, just under half of all respondents 43 per cent cited that recent news about climate change has influenced them to make more sustainable travel choices.

In fact, 58 per cent of Australian travellers said they would be more likely to choose a sustainable accommodation – whether they were looking for one or not.

Awareness and visibility of sustainable stays continues, with 30 per cent of Australian travellers confirming they have seen a sustainable accommodation on an online travel site over the past year and 27 per cent indicating they actively look for information on the sustainability efforts of a property before booking.

While 70 per cent of Australian travellers intend to stay in a sustainable property at least once in the coming year, there is still more to do to make more sustainable stay options easier to find for everyone.

Nearly a quarter (25 per cent) said they still didn’t know how to find sustainable accommodation. Which further underlines the importance of making this sustainability information transparent and understandable for a broad audience of travellers.