GLOBAL food and beverage group Retail Food Group (RFG) has announced the purchase of iconic Sunshine Coast piemaker Beefy’s Pies for $10 million.
RFG CEO, Matt Marshall, said there were a range of factors that attracted RFG to Beefy’s including its loyal customer base, a passionate and capable team, a unique brand proposition, and a commitment to delivering exceptional product quality.
“The acquisition of Beefy’s is significant not only because it is a great business that is complementary to our existing brand portfolio but because it marks the beginning of RFG’s next phase of growth,” he said.
Beefy’s founder and CEO, Mark Hobbs, said: “We’re proud of what we have achieved as a family-owned business since opening our first store in 1997. Beefy’s is now a much-loved Australian brand, has nine strongly performing stores across Queensland and a manufacturing facility on the Sunshine Coast, employing 180 people
Joining the RFG network will help Beefy’s take the next step in its growth journey.”
