AS Queensland cleans up after the devastating impact of recent flooding throughout South East Queensland, the state government is bringing back the famous “Nothing Beats Queensland” tourism slogan in an interstate marketing blitz to encourage visitors to Queensland.
Premier Annastacia Palaszczuk said the slogan, which encouraged thousands of Australians to return to the state after the devastating floods in 2011, will this weekend be brought back, targeting the country’s two biggest cities – Sydney and Melbourne.
“The recent weather event has caused incredible damage to our economy and to communities throughout the South East,” the Premier said.
“This campaign will help to lure thousands of visitors back to Queensland – generating much-needed funds for local businesses in communities impacted by the recent floods.”
Tourism Minister Stirling Hinchliffe said Nothing Beats Queensland would focus on the state’s biggest holiday customers.
“We know when the weather cools in Sydney and Melbourne, families start planning a Queensland winter escape,” Mr Hinchliffe said.
“We’re working with Tourism and Events Queensland and five tourism regions to make sure we’re all united behind Nothing Beats Queensland for recovery.
“With more domestic flights returning to Queensland skies, we’re predicting to generate up to $3.5 billion for the flood and economic recovery of Queensland tourism operators before, during, and after Easter.”